How do you show a city from a kid’s POV? Let them play and record it.

We gave the little heroes of our shoot oldschool photo cameras and a VHS camera to edit the final result, combining how they see the world with the expert eye of a photographer and camera operator. We ended up with a unique mix of joy, fun, and authentic positive emotions against the minimalistic and majestic backdrop of Copenhagen. And the result? One of the most memorable kids’ campaigns of 2023 in Poland.