Designed and animated in collaboration with Google.

It’s not easy to create a successful YouTube ad. It has to be eye-catching and interesting enough for people not to want to skip it after a few seconds. It has to be memorable, hook people with a key visual or music, and finally sell the product. We created the script for a Reserved ad promoting their women’s summer collection, and then we produced the whole concept working with talented artists: director Michał Grzeszczakowski and motion designer Ania Augustynowicz. And the result? Click play and enjoy!