Sometimes a seemingly simple concept turns out not so simple to produce. Combining the urban vibe of Reykjavik and the unique beauty of Iceland in one concept called for a visual link to make it clear and attractive. We chose a kite, the symbol of the entire project. Combining the city and nature in one production also posed a timing challenge, but with the best location scouting, we did it. The results exceeded our expectations. The video and photos are joyful and nostalgic, the city and nature simply coexist in them, and the kids beautifully showed one of the main themes of the brief – the spirit of freedom.
